ITproposal cookie statement
This website sets cookies, and only if you accept them: for visitor statistics, to measure which ad leads to an enquiry, and to be able to show you our own ads again later. No tracking pixels, and none of this happens if you refuse. What is loaded from outside our own server is explained below.
Cookies, and only if you say yes to them yourself
A short statement, because there is little to state. We write it down anyway, so you do not have to go on the two sentences that fit in a banner.
Last updated: 17 August 2026
The short version
The site you are looking at is static. That means fixed pages with text and images, without a login and without a shopping basket. What does happen is that we count how many people read which page, and that we measure which ad produces an enquiry. For the part of that which needs a cookie we ask your permission first. No profile of you is being built, nothing is linked to your name and nothing is sold on. If you accept, Google may use your visit to show you our own ads again later.
There is one thing to accept or refuse, and on your first visit you will see a cookie banner for it: the measurement. It comes in two parts that belong together: the visitor statistics, and the conversion measurement that tells us which ad produced an enquiry. Refuse, or dismiss the banner, and not a single cookie is set. The site then works exactly the same, no feature disappears and nothing moves behind a wall.
There is one nuance, which we set out further down. The page loads four things from external servers: the fonts, the animation library, Google’s measurement script and the one from Ahrefs Web Analytics. The first of those carries both Google Analytics and the Google Ads conversion measurement; the second sets no cookie and reads nothing from your device, and only counts page views. On all of those connections your IP address is technically visible to the party receiving it. That is part of the way the web works, and we would rather mention it than leave it out.
What we do put on your device
Without consent, one thing is stored, and that is your choice of language. If you pick another language in the navigation, your browser remembers it in local storage under the key itp-lang, so you do not have to choose again on a later visit. If you dismiss the tip that points you to a page in another language, the browser remembers that for the length of your session under itp-tip.
If you do consent, one more is added. When you click one of our ads, Google puts an identifier in the URL of the page you arrive on. Your browser keeps that identifier for the length of your session under itp-herkomst, so that we still know which ad produced a request even if you click through to the form first. If you refuse, or have not chosen yet, nothing is kept and any earlier value is deleted. Close the tab and it is gone.
It is not a cookie: the value is never sent to our server and we cannot read it. It stays on your own device and holds nothing but a two-letter language code. Under the cookie rules this counts as strictly necessary functionality, which needs no consent, because it only keeps a preference you set yourself. Clear your browser data and it is gone.
What you will not find here
- No measurement that starts before you have given permission: Google Analytics and the Google Ads conversion measurement are set to denied by default and only set a cookie once you press accept in the banner.
- No tracking pixels from social networks.
- No ads from other parties: what you may see again later are only our own ads, and only if you accept.
- No session recordings, heatmaps or tools that capture your mouse movements.
- No cookie that remembers completed form fields: the form on the quote page passes your message on and stores nothing you type on your device.
What a cookie is and which types exist
Useful to know what you are saying yes or no to on other sites. And to be able to check that we are not leaving anything out below.
What a cookie actually is
A cookie is a small text file that a website stores in your browser. On a following visit, that website can read the file again and recognise something: that you are logged in, what was in your shopping basket, or that you are the same visitor as last week.
Alongside cookies there are comparable techniques that serve the same purpose, such as local storage, session storage and what is known as fingerprinting. Of those we use exactly one, and only for your choice of language: what gets stored is described above. We do not use fingerprinting. Wherever cookies are mentioned below, you can take that to cover all storage on your device.
In practice, cookies are divided into three categories. For each category we describe what it does and what the situation is on this site.
Functional cookies
These are needed to make a website work technically: holding a login session, remembering a shopping basket or saving a language choice. No permission has to be requested for this category, because the site does not function without these cookies.
On this site there is exactly one, and that is your choice of language. It is not kept in a cookie but in your browser’s local storage, and it is never sent to our server. Beyond that there is nothing to remember: you do not log in anywhere and there is no session that has to be kept alive.
Analytical cookies
These measure how many visitors a site has, which pages they view and how long they stay. For an owner that is useful information, but it does mean that visitor behaviour is recorded.
We measure with Google Analytics 4, measurement ID G-8BQ9XNLS5G. It is set to denied by default: the script loads, but as long as you have not given permission it sets no cookie and nothing is tied to your device. Press accept in the banner and we see how many people read a page, which search term brought them in and where they drop off. We do not link that to your name and we do not sell it on.
Marketing cookies
These follow visitors across different websites in order to target advertisements or to compile audiences. Prior permission is always required for this, and this category is the reason cookie banners exist.
We place two, both from Google Ads. The first is conversion measurement: whether a click on our ad led to an enquiry: a contact form sent, a quote request sent, a click on our phone number or email address, or a visit to the page about us. That runs under conversion ID AW-17652525211, and only after you have pressed accept in the banner.
The second is remarketing, added on 17 August 2026. If you accept, Google may use your visit to this site to show you our own ads again on other sites in its network. What we still do not do is sell data or share audiences with other parties. Refuse, or make no choice at all, and everything stays denied: no cookie is set and Google receives only a notice without any identifier, from which it derives an estimate of its own.
Four files do not come from our own server
Below you can read which ones they are, what they are for and which party they come from. Three of them never set a cookie; Google’s measurement script does, and only after you have accepted.
| External source | What it is for |
|---|---|
| Font files | Load the Outfit and Open Sans typefaces, so the site looks the same everywhere as it does in our design. |
| Animation library | Handles the quiet movement of elements that scroll into view. |
| Google measurement script | Carries both Google Analytics and the Google Ads conversion measurement. Sets cookies only after you have pressed accept in the banner. |
| Ahrefs measurement script | Counts page views. Sets no cookie and reads nothing from your device. |
What is visible to those parties
To retrieve a file, your browser has to connect to the server where that file is stored. During that connection your IP address is technically visible to the receiving party, together with the standard data every browser sends along, such as the type of browser and the page requesting the file. That applies to all four of the files above.
For the fonts, the animation library and the Ahrefs script nothing further happens: no cookie, nothing stored in your browser, and nothing comes back from those parties that would let us recognise you. Google’s measurement script is different: measuring is exactly what it is there for, and what it does is set out above under analytical and marketing cookies. As long as you have not accepted, it sets no cookie.
If you would rather not have those connections either
Then you can use a browser extension that blocks external sources, or a browser that does so by default. The page remains perfectly readable. You will simply see a standard typeface instead of ours, and elements will appear on screen without animation.
If anything changes in the way these files are loaded, we will update this statement.
What you can set yourself and when this text changes
You do not have to do anything here, but it is good to know where you can find cookie controls and when this statement is no longer accurate.
This statement applies to the site as it runs today. The Google Ads conversion measurement is the most recent addition; the banner has asked permission for it since, and this text was revised for it. If something is added later that stores data (a contact form that keeps what you type, a chat window, a remarketing list) this text stops being accurate again, and it should be adjusted before that technique goes live, not after.
Change your choice about cookies
Here you can come back on what you chose in the banner. Refuse after all and the cookies are removed as soon as your browser clears them; from then on we measure without any.
Managing cookies in your browser
Every browser has settings that let you view, block or delete cookies. You will usually find them under privacy and security. For this site nothing changes in how it works if you block everything: the measurement drops away and every page keeps doing what it did. On other sites blocking can have consequences: you will not stay logged in, for example.
Changes to this statement
If our website or the legislation changes, we will update this text. The date at the top of the page shows when that last happened. There is no archive of older versions online: the text you are reading here is the applicable version.
Relationship to our privacy statement
This page is only about cookies and comparable techniques on the website. If you want to know what happens to the details you share yourself when you call or email us, please see our privacy statement. It describes which data we process, for what purpose and which rights you have.
Questions about this statement
If you doubt whether something is accurate, or you see something that in your view does collect data, please let us know. Email info@itproposal.com or call +31 85 060 9347. You can also write to us: ITProposal, Zekeringstraat 48, 1014 BT Amsterdam. Our VAT number is NL864747664B01.
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